Search Engine Optimization TRENDS IN 2018

SEO TRENDS IN 2018
1. Increase Search Engine Results Page Features
2. Rich Snippet Will Need Careful Structuring
3. Page Speed
4. Increased Page Relevance
5. Voice Search is More Real Than Ever
6. Mobile Will be Even More Important
7. The Rise of “Linkless” Backlinks
8. SERPs Will Continue Getting Personal

Search Engine Optimization(SEO)

Search Engine optimization, developing a website is not a single task. Once after the development work is over it should be populated over the internet and ranked in Google for this purpose SEO is initiated.
SEO is broadly classified into two categories on-page, off-page optimization 
  •       Off-page optimization is increasing the ranking position of your website from outside the web page
  •     On-page is optimizing your website by making changes within the web page improving necessity coding in website designing and robots.txt, crawlers.

SEO Techniques
  •      Black hat techniques
  •      White hat techniques


Black hat techniques

Unethical SEO and does not follow any search engine guidelines
· Cloaking
· Keyword stuffing
· Doorway pages
· Hidden text
· Gateway pages

White hat techniques

Ethical SEO follow search engine guidelines and human audience

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